Content Creation

Our approach is to position your firm as a strategic adviser to business, able to brief senior executives in a risk management role and to help companies plan for contingencies. We would draw up a campaign with your team to position the firm as a thought leader through the following:

Blog posts/Features

We write content related to current affairs or industry trends (including the impact of new legislation or case law), weaving in the firm’s insights while exploring the challenges and opportunities facing executives and businesses. Content can be based around in-house or external events, be news driven, or drawn from surveys or research.

client surveys

Client surveys

Our teams have been doing in-house research for 20 years as part of directory research, for feature articles, and for conference programmes. By using experienced editors to conduct client surveys, a law firm has in place a buffer to personal relationships that provides an opportunity to ask tough questions about the firm’s own performance while demonstrating a willingness to understand the client’s needs. Client research should be a key driver of thought leadership.

E-books/Whitepapers/Research reports

Combining new data with well-written commentary that explains the implications for an industry sector is a powerful tool that we can co-create with your firm.

content creation

Webinars and roundtables

Research for whitepapers and reports can be followed by events or webinars that we organise for you. We have managed and created programmes for over 50 legal events on M&A, equity and debt capital markets, patent litigation, tax, transfer pricing and trade marks.


We can assign a team at events where partners are speaking or that the firm is sponsoring to conduct interviews with the lawyers or organise video interviews with partners at their offices.

Submissions for directories and awards

Our team have edited the leading directories and organised and presided over 40 awards ceremonies for lawyers in the Americas, Europe and Asia-Pacific. We can give your submissions maximum impact and assist your firm in generating, editing, and reviewing all content intended for research teams.

We were familiar with Ralph’s services from the time he worked for International Tax Review, so it made sense to hire him to help with our Asia Tax Awards submission this year. We were very pleased with the end result of eight nominations. We can put that down to Ralph’s knowledge of the process, insights into how best to word our submissions and which information to include. We all learned something valuable from our work with Ralph.”

Jack Sheehan, Head of Regional Tax Practice, DFDL