Alfred is a results-oriented marketing and communications professional with a special focus on tax and legal services. He combines expertise in strategy and leadership with skills in brand management, communications, marketing and sales. He began his career as a communications adviser with global PR firm Burson-Marsteller then became Marketing and Communications Director at KPMG Switzerland and EMEA Tax, Marketing and Communications Director at EY.
Alfred has a strong track record in developing and implementing ambitious, creative and innovative strategies to enhance success in the market. His programmes have won numerous awards, among those International Tax Review’s Client Connection Award and Best Use of the Internet. At EY he created Tax Insights for Business Leaders, a successful web-portal and a supplement to the Financial Times. He advises law firms on communications and business development working with Lextel’s editorial team to implement new strategies.
Alfred holds a PhD from the University of Hamburg.