In a market where there are many technically skilled individuals, we believe content is a powerful tool for firms to demonstrate why their team is different.
Good content and thought leadership reinforces the trust that in-house counsel give you, provides the added value that clients crave from their external advisers, and brokers new relationships within clients and prospects.
We can audit your firm’s current content, develop a content strategy for your team, and execute that strategy to demonstrate how content can help the firm achieve its business goals.
Most law firms produce regular content but without a clear strategy as to why and with what impact.
Conducting a content audit may sound daunting but it is an essential foundation to developing a successful content marketing strategy. It is difficult to make recommendations on how to make content work towards business development objectives without a proper understanding of your existing procedures and output.
An audit will assist you with defining your target readership groups, matching the right type of content to the best delivery channel for that audience, and setting up a review process to ensure content is reaching its target audience.
But the creation of high-quality content is what will set your firm apart. To see the range of content, we can develop for your firm click here.
Content marketing requires a campaign not a one-off hit. Promotion should be planned as a series of steps over an agreed monthly timetable that will enable the firm to develop its position as a trusted authority.
As experienced editors in legal services, we have contacts with specialist journalists, publishers, industry associations, event organisers and client groups that we will use to enhance social media and PR campaigns.
It is important to measure the success of your content marketing not only to evaluate the cost-benefit but also to replicate successful campaigns. We apply benchmarks and metrics to test the effectiveness of campaigns which will be agreed before we conduct any campaign for your team.