Attracting new business
CounselConnect: a dedicated programme to deliver new business
Through our CounselConnect programme, we assist and train your team to:
- Identify the best-fit clients for your practice
- Develop prospect data with your marketing department
- Create thought leadership content and events which engage the target groups
- Equip lawyers with a methodology that fits with their fee-earning commitments
- Apply data analytics to measure the success of the programme
We don’t coach firms and leave them to implement. Instead, we partner with you on a step-by-step programme which delivers results that your firm can replicate.
CounselConnect is a proprietary programme that builds on advocacy skills to enable lawyers to develop business relationships in a manner they are comfortable with and at a pace that fits with their capacity. It has been put together by a team of legal publishing professionals, former in-house counsel and law firm marketers to address the biggest obstacles to successful business development.
We don’t teach lawyers how to sell nor do we offer networking workshops. What we do is match our methodology to your team’s culture, business goals and priorities but with a difference….our fees and our success are vested in the firm’s ability to develop new business from our programme.